Health & Wellness Copywriter
I empower health and wellness businesses (like yours!) to cut through the digital noise by amplifying your unique story to grow your impact and connect more people to transformative resources.
“Your story is your superpower.”
Who You Are:
a community centered health and wellness business
You believe in the healing power of staying rooted in connection to self and community, and guide others back or deeper into these connections.
You’re energized by creating opportunities for individual and communal restoration and growth and want to make the world a place where feeling centered, balanced, and connected are the norm.
Whether it’s through time in nature, creativity, somatic practices, a podcast, a monthly book club or handmade products, you know how important it is to pursue and protect holistic health.
You know, because you’ve felt the difference it makes.
And your audience believes the same exact thing.
But—
You feel disappointed by the size of your online engagement
You feel frustrated because when you try to communicate your core message it’s unclear or unaligned with your brand
You feel uncertain about how to build trust and engagement with your audience
You feel overwhelmed trying to provide consistently relevant and emotionally resonant content
You feel stuck when trying to increase sales while maintaining a values-aligned voice
Let’s change that—
With a few intentional services, you’ll gain the pride of a distinct online presence that sets your brand apart, the joy of seeing your core message resonate deeply with your audience, and the confidence that comes from building authentic trust. We’ll collaborate to create memorable content with ease and craft strategic campaigns that support sustainable growth—without compromising the heart of your mission.
Services & Rates
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$4000 for a 5 page site
How are you telling your story online?
Website copy is a foundational element of your brand narrative and an integral part of all your sales funnels, so it needs to be engaging and compelling.
Website copy should clearly express your core beliefs and the value you offer. And immediately communicate your authority to your audience and show that you understand their needs and desires
Goals this service helps you reach:
-Creating a distinct online presence that makes your brand stand out
-Establishing authority by communicating a clear, resonate core message
-Support sustainable growth by organically driving website traffic
Things to Know:
-SEO included
-Delivered four weeks after Kick Off call
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$2000/pg
You need compelling sales pages to clearly demonstrate the value of your product or service to your audience.
A good sales page should feel like the delight of discovering something you really need or really want.
Goals this service helps you reach:
-Puts your product or service in front of more qualified leads
-Creating sustainable revenue flow
-Communicating your core value to leads in a clear and compelling way that is aligned with your values
Things to Know:
-SEO is included
-Sales pages will be delivered two weeks from project start date
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$500 for 6 pages
A lead magnet is a great way to grow your email list and get to know your audience better.
Goals this service helps you reach:
-Growing your email list
-Putting more, qualified leads into your funnels
-Resonating deeply with your audience
Things to know:
-Delivered 2-3 weeks after Kick Off depending on project scope
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$300 for 1,200 words
Blog posts are a pillar of building a thriving online community. As a baseline I recommend no less than 4 post of about 1,200 words each month for optimal search engine visibility.
Blogs are a great way to provide more value to your audience , build relationship and engage in the conversations that are most relevant to them.
Goals this service helps you reach:
-Building authority and trust with your audience by providing value and discussing what. is relevant to them
-Sustaining growth and building website traffic momentum over time
-Creating opportunities for community engagement
Things to know:
-SEO is included
-Delivered 1 week from Kick Off
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$100 - $200 each
Well written product descriptions clarify value, connect products to leads’ desires, and address objections. They play an important role in your funnel as they are one of the last pieces of copy between your ideal client and a conversion.
Benefits-focused, emotionally resonant product descriptions can increase conversion rates by 5-20%. Combining this service with the other pieces of copy that aim to drive more traffic to your site will result in steadily growing sales over time.
Goals this service helps your reach:
-Sustainable revenue growth
-Consistent brand voice
Things to Know:
-Delivered 1 week after Kick Off
-Typically 100 - 300 words
-Cost varies depending on price of product being described
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$150 per email
Consistent emails are a pillar of an effective marketing strategy. They are not only incredibly powerful but also very cost-effective, with a conversion rate that tends to be 3x higher than social media ads.
They are also a great way to build and nurture relationship with your audience.
Goals this service helps you reach:
-Consistency of core message communication
-Increases conversions and sustains growth by nurturing warm leads
-Nurtures ongoing relationship with audience
Things to know:
-Delivered 1 week after Kick Off
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*Minimum $2,500/month
If you’re looking to implement the pillars of a thriving brand marketing strategy let’s talk about what your specific needs and goals are and create a custom plan to reach them.
Goals this service helps you reach:
-You tell me, let’s make it happen
Things to know:
-We’ll have a discovery call for about 45 min - 1 hr. It may feel like a lot of time out of your busy schedule, but it will allow you to give me a clear sense of your needs, goals, story, voice, and ideal client.
-On the call, we’ll create a clear road map of how to get from where you are to where you want to go
-After our call, I’ll send you a draft proposal and we’ll make sure it includes everything you want and nothing you don’t
-Once the proposal is good to go, we’ll have a quick Kick Off call to go over logistics and get started!
-Retainers are for a minimum of 3 months at a time
Ready to book a service or retainer?
“Businesses that use persuasive, benefit-driven copywriting see a 2x to 3x increase in sales on average.”
“Brands with strong, consistent messaging are 3.5x more likely to enjoy excellent brand visibility.”
Harness the Power of Good Copy
“94% of consumers say they’re more likely to trust a brand that communicates clearly and consistently.”
“Effective copy (headlines, CTAs, product descriptions) can increase conversion rates by up to 113%.”
“Landing pages with clear, benefit-driven copy generate up to 220% more leads.”
Hey!
I’m Serena, a wellness copywriter who’s obsessed with a good story
I help small holistic health and wellness businesses build magnetic brands with compelling, vision-centered copy that grows impact and connects, bringing your community to you (and together!).
I envision a world with abundant access to holistic health and wellness services and products that truly reflect the values, cultures, experiences, needs and goals of those being served.
BIPOC have historically had the least access to this, so while I focus my efforts on working with those that prioritize serving these groups, I happily support the mission of collective wellbeing.
As a former community organizer, I learned the power of inspiration. The most successful movements and businesses alike deeply inspire through the story they tell. Through the way they communicate why they exist.
I help you consistently communicate your story throughout all of your copy, to go beyond increasing conversions, to inspiring a community so that together we can work towards a world with more accessible wellness for all.
p.s. I just got why it’s called square space. That’s so cute.